Here in New England, one cannot go a day without seeing a Patriots t-shirt, ball cap, bumper sticker, or beach towel. Come winter, it will be the team jackets and stretchy warm knit caps with the requisite logo. They sell like hotcakes since, well -- eat your heart out -- they won the Super Bowl twice in a row.
In Europe, of course, "football" means something else. Soccer is all the rage and devotion to teams takes on a religious quality: there is truth, and there is heresy. So what would they be peddling on the streets of Berlin, the host of the 2006 World Cup? Perhaps logos aren't as important as sex.
BERLIN (Reuters) - A German company is looking to cash in on an expected boom in the sex trade during next year's soccer World Cup with a 60-room brothel a walk away from Berlin's Olympic Stadium, German media reported on Friday.
Named after the virgin huntress of Greek mythology, the "Artemis" complex is due to open for business in September with whirlpool, sauna, cinema, buffet restaurant and a staff of 100 prostitutes, mass circulation daily Bild reported.
Sounds like the soccer fans will be looking for other trophies that season. Very sad.