Not everyone shrugs his shoulders and looks the other way:
Jim Guell, 73, and a retired insurance broker, lives in a mobile home park north of Fond du Lac, Wisconsin, directly across Highway 41 from where a series of billboards have been advertising competing local adult stores.
Six billboards, three each, for the sex shops Lion’s Den and Xcite are in close proximity in a string of eight billboards on the highway.
"I got tired of seeing those advertisements, those boards, every time I came home," Guell, a member of the Knights of Columbus, a Catholic fraternal association, told the Milwaukee Journal Sentinel. "I look out the window of my home and they're lit at night and I thought, I've got to combat this some way."
He got the ball rolling, talked up the issue, passed the hat, and invited others to join the fight. Now there are competing messages --and not just among the smut vendors:
So the line of messages on the eight 48-by-14-foot signs, approximately 500 feet from each other within two-thirds of a mile, goes like this: Horicon bank, Lion’s Den Adult Superstore, “Got God?”, “What would Jesus say about pornography?/Porn Destroys Love,” Lion’s Den Adult Superstore, Xcite, Xcite, Xcite, Lion’s Den Adult Superstore.
That's a holy combat -- and it wasn't his first. The first was beating his own porn problem earlier in life. Have heart -- often, the good guys win.